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I get asked this a lot.  And it’s a good question. People seem to think it’s hard to find ethical products, but it isn’t if you use a bit of initiative and are prepared to search. And actually, it’s a lot easier now than when Boutiko first launched. In the space of 18 months or so, ethical online stores have exploded in numbers, and now with all the ethical/eco/green directories popping up, both on and offline, it’s more straightforward than ever.

I have several methods, and I always have my ‘new product radar’ on, wherever I am, because sometimes you find things in the most unexpected of places. So if you’re planning to start your own online store, or just want to know how us professionals do it, read on. (Sorry, got carried away with the self-aggrandisement for a moment there. Ahem.)

1) Trade Shows – There are various well established trade shows throughout the year in the UK, such as Pulse and Top Drawer in London, and BCTF and Home and Gift in Harrogate, to name a few. I go to these to see what’s new, what my current suppliers are doing, and it’s good to get a general feel of what’s going on. (Also, it’s like shopping without the guilt factor, but we won’t dwell on such unprofessional thoughts.)

2) Tinterweb – I seem to be fairly unusual amongst my friends in that I can happily spend many hours hunched over my computer following links from site to site, checking out my favourite sites’ current offerings and finding new delights for Boutiko’s pages. It’s a bit naughty but I’m pretty sure I’m not the only one who checks out what my competitors are doing too. Actually, it’s kind of essential.

3) Fairs – These are great for not only meeting your customers face to face, always a pleasure when most of your business is done through the site, but also for finding new products and making new contacts. You will learn which fairs are worth doing/going to and which aren’t so successful for you. I find anything from September onwards is a good call because of it being the run up to Christmas.

4) Magazines – I’ve always enjoyed a good glossy, and now I can call it work! Hurrah. Shopping pages are great, and fashion spreads with accessories are good for sites like mine. Even better of course are those magazines that either have dedicated ethical product pages or are actually ethically minded as a whole.

5) Ethical Directories – A quick search on Google will throw up lots of these, and then it’s just a matter of making a cup of coffee, maybe cracking open a packet of biscuits, and trawling.

5) Actually, Google, or your personal search engine of choice, is your probably your best friend here (when is it not though, really). Chuck a bunch of phrases like ‘wholesale eco products’ at it, and it will duly reward you with something interesting.

6) High Street Shopping – I nearly forgot this! Hmm, too much time spent in front of a screen perhaps. Apart from being healthy (well, you know, walking), more and more shops, and in particular the independent sort, are stocking ethical skincare lines or fair trade toys for example.

7) Online Forums – It seems new forums (fora? forae?) are popping up every day, from those for the spiritually minded to pet lovers to vegans and vegetarians. Whatever the topic, these are great places to see what people are talking about and make good contacts. Yes they can get a bit silly (there’s some weird phenomenon at work which makes people bicker a lot it seems to me), but if you avoid the crap and learn to skim all will be well.  And there are lots which are useful to us ethical products peeps too; from anything ethically minded of course,  to wedding forums if you’re sourcing gifts, to crafts related forums. Which leads me to…

8 ) Folksy and Etsy – and the rest of the burgeoning crop of craft sites popping up. It’s official, craft is cool now (you knew this of course) (and if not, where have you BEEN?), and I’d say Folksy and Etsy are among your best bets for finding good quality, professional but accessible and affordable crafts of all kinds. Etsy of course is based in the US and operates in dollars, but if you are ordering something light like jewellery and can cover the importing costs, you’re guaranteed something really original. Folksy is based here in the UK, and although smaller, is growing daily. Go and have a look; I defy you not to find something you need to buy RIGHT NOW.

9) Newsletters – I sign up to newsletters all the time. You can unsubscribe whenever you like (usually, and if they don’t offer this I’m pretty sure it’s practically illegal) and they can draw your attention to all sorts of wonders without you having to do any more than open your inbox.

10) Blogs – This works in much the same way as the other internet methods; search and trawl. Most ethical/small businesses seem to have blogs now, as do crafters. Add the interesting ones to your feed and get out those biscuits again. (Don’t worry, you’ll be walking them off when you do your ‘outdoor research’.)

Of course there are bound to be a ton of other ways to source products that I have not covered here. Once you start, one thing will lead to another and you’ll find you have more choice than you know what to do with. It does become second nature after a while. Good luck. :o) And remember to take breaks for stretching and fridge raiding chores. Oh, and let me know if you have different/better ways to find your products. Spread the love.

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I did try to do my own PR.  I slogged away and even called thirty journalists one morning, to be met with indifference at best. It was most disheartening, but I felt the business couldn’t really afford to pay a PR full time. I can write, but I don’t have all the know how, or the contacts and standing you really need to win those journos over.

And then Lisa Jackson of Eurydice PR came into my life. Lisa can do:

  • Copywriting for promotional literature, newsletters and E-zines
  • Blog writing and placement on line
  • Feature Writing and placement in the press
  • Press Releases for on-line and print media use
  • Media Research & Article Placement
  • Newsletters and E-zines
  • Public Relations
  • Direct Marketing Campaigns
  • Exhibition & Event Services
  • Fundraising and Sponsorship

and all with an ethically and environmentally sound approach!

The main point about Lisa though is that she is extremely good at what she does, efficient, dedicated and also supportive, a quality I was not necessarily expecting, but which is most welcome as someone who runs their business single handedly! Lisa is flexible and full of fantastic ideas for press releases. She knows the business inside out having been in it for over 16 years, and has been both journalist and PR so she knows how it works on both sides of the fence.

Because of all the above, Lisa is very busy at the moment with lots of ethical businesses banging her door down for help, but if you fancy your chances you can catch her here: Eurydice PR.

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