Last week was nothing if not hectic, partly because of a two day fair I did in Clapham in the most beautiful house near the common. After the recent spate of rather depressing fairs (wrong customers, credit crunch, wrong time of year, pouring rain, that sort of thing) where we sometimes didn’t even cover the cost of the stall, this one was a huge success.
I suspect that’s because it was very specifically targeted; the lady who organised it does this every year and has built up a very specific mailing list of people who know what to expect and keep coming back.
I think the most important thing I learned (because there is always something to learn, like with anything in life), was that my table is possibly not focused enough. Looking around at the other stalls, they all sold ‘one thing’ – Indian shawls and kaftans, or wire sculptures, or embroidered children’s clothes. Although my ‘one thing’ is gifts, that is a very diverse area, and I do feel it looks a bit overwhelming and uncohesive (is that a word?). I will of course keep the diversity on the website, but it’s something to think about for future fairs.
All the stall holders donated 11% of their takings to the Changarawe Project in Tanzania, so there was added feel good factor!
I hadn’t realised though what an absolute sloppy student tramp I looked until this delightful picture was taken. And those boots? Those are not just boots. They’re M&S slippers. But don’t tell anyone.